Since I'm constantly exploring the dark, dank corners of the web, I figured I'd start showing off things I didn't create but found. Sought out in a quest to find things I'm interested in.
This video isn't necesarily unknown. Atmosphere is the quintessential "underground" rapper. From humble beginnings in the Mini-App, Slug and Ant have created a music movement that is going to very soon move from the underground to the mainstream. Rhymsesayers Entertainment is currently the truest label for conscious rappers trying to make a name for themselves.
In Atmosphere's video for "You," the band puts an interesting spin on perspective. The video has the standard "hiphop" video scenes...turntables, shots of the band, audience members waving their hands...but the majority of the video follows a teck-deck. This obviously puts a fun, cute spin on the video, and in turn the song. It also gives the feeling of cruising down the streets on your board. A lot of current rap revolves around the merge between the hip-hop and skate scenes. Obvious examples of this in the mainstream scene are Lupe Fiasco and N.E.R.D. Pharrel's clothing company "Ice Cream" has its own sponsored skate team!
Anyway. The video.